Where billboards and benches can’t reach a person, direct mail can. This type of advertising conquers the first obstacle to becoming a household name—it puts your practice directly into a person’s hands, getting you a foot through the literal and metaphorical door. To take full advantage of direct mail’s perks, your ads can be targeted,
which would get your information not only where it needs to be, but when it’s needed. These mailing lists must be painstakingly curated; though in some cases, a list could be compiled by companies occupying a similar niche, allowing you to comb through for more relevant leads. Though building your own list, securing another’s, or combining them both may be taxing, the efforts are worth the potential for turn-out. By narrowing down the scope of your direct mail, you can launch focused, quality campaigns on a smaller scale rather than sending ads en masse and crossing your fingers for a return.
Dependent on the size and packaging of the ad, current postage rates, and the coverage of the campaign. Typically, costs come down to design creation, printing, and dispersal. USPS suggests a hypothetical campaign of 500 units
can cost anywhere from $810-$1,500.
Prospective Direct Mail Advertisers
Many direct mail services ship through USPS—why not cut down on costs and work with them? You can with their EDDM programs. They offer two options with your business needs in mind: Retail is better suited for entities wanting focused traffic, covering 200-5,000 pieces per day per ZIP code, and another, no-limit volume for multiple widespread ZIP code destinations. To hone in on more fitting leads, EDDM has an online tool connected to the U.S. Census data, with several categories for you to pick through to find perfect matches. With vast experience and vaster coverage, USPS dutifully carries your advertisement to your targeted recipient's doorsteps, rain or shine. Depending on the weight of your advertisement, you may be eligible for postage discounts and reduced rates, ensuring your initial investment packs a powerful punch. With a tagline like “Delivering for America,” you bet your mail will get directly to every door.
with a calculator to estimate the costs of your campaign and guidelines to reference when designing your advertisement..
MailShark knows exactly how important affordability is to growing businesses. They’ve been there! Starting out in the direct mail field to advertise pizza shops, MailShark developed from ten customers to maintaining multi-million dollar revenues in less than ten years. Not to be contained, they took on a variety of markets, such as education, retail, and professional services. They offer annual programs and a signature weekly mailing strategy, which boasts a no-money-down payment plan as parcels are shipped in waves. Instead of one bulky charge, business owners can make smaller payments over the course of their campaign. To sweeten the deal, they also offer targeted services, asserting that higher relevancy produces higher engagement—for the same perks as their regular service, design and all.
Services: Direct mail. Design
services are included in the cost of your campaign.